An email marketing audit involves a thorough examination of your email campaigns to identify areas for improvement. Hereâs a step-by-step guide:
Review Your Goals: Start by revisiting your email marketing goals. Are they aligned with your overall business objectives? Analyze Past Campaigns: Look at the performance of your previous campaigns. Identify trends and patterns in the data. Evaluate Your List: Assess the quality of your email list. Are your subscribers engaged, or do you have a high number of inactive users? Examine Content Quality: Review the content of your emails. Is it relevant and valuable to your audience? Is the design mobile-friendly? Check Compliance: Ensure that your email marketing practices comply with laws and regulations like GDPR and CAN-SPAM.