Conducting an IP audit involves several crucial steps:
Inventory Your Assets: List all content, including text, images, logos, and software used in your email campaigns. Review Ownership: Verify who owns each asset and ensure you have the necessary licenses and permissions to use them. Identify Infringements: Check for unauthorized use of third-party content and ensure your own assets are not being misused by others. Update Agreements: Ensure all contracts and agreements reflect current usage and are up-to-date with legal standards.