There are several steps involved in conducting thorough deliverability testing:
Email Authentication: Implement protocols like SPF, DKIM, and DMARC to authenticate your emails and improve deliverability. List Hygiene: Regularly clean your email list to remove inactive or invalid email addresses. This helps in reducing bounce rates and improves your sender reputation. Content Optimization: Ensure your email content is relevant, engaging, and free of spammy elements. Use tools to check for spam triggers before sending. Reputation Management: Monitor your sender reputation using tools like Sender Score and take necessary actions to maintain a good reputation. A/B Testing: Conduct A/B tests to determine the most effective subject lines, content, and sending times.