How to Conduct Keyword Analysis for Email Marketing?
Conducting keyword analysis involves several steps:
Brainstorming: Start with a brainstorming session to list down potential keywords related to your industry, products, or services. Competitor Analysis: Analyze the keywords your competitors are using in their email campaigns. Tools: Utilize keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords. Long-Tail Keywords: Focus on long-tail keywords which are more specific and often less competitive. Testing: Regularly test different keywords to see which ones result in higher open and click-through rates.