Conducting qualitative analysis involves several key steps:
Customer Feedback: Collect feedback through surveys, interviews, or feedback forms. This helps in gathering direct insights from recipients. Email Content Review: Analyze the content of your emails including subject lines, body text, images, and call-to-actions (CTAs). Identify which elements are resonating with your audience. Behavioral Analysis: Look at how users interact with your emails. Which links are they clicking? What kind of content keeps them engaged? Segmentation: Segment your audience based on their behavior and feedback. This helps in crafting more targeted email campaigns.