Consolidating email lists involves merging multiple subscriber lists into a single, unified database. Here are some steps to achieve this:
Audit: Review all your existing lists to identify overlaps and redundancies. Cleanse: Remove duplicate, outdated, or inactive contacts to ensure high data quality. Merge: Combine the cleansed lists into a single database, ensuring that all relevant data fields are preserved. Segment: Use segmentation to categorize your unified list based on various criteria like demographics, behavior, or engagement levels.