subject line and preheader text

How to Craft an Effective Preheader Text?

Here are some tips for writing effective preheader text:
Complement the Subject Line: Ensure the preheader text adds value and complements the subject line.
Keep it Short: Aim for around 40 to 100 characters. Longer texts may get cut off, especially on mobile devices.
Include a Call to Action: Encourage the recipient to open the email with a compelling call to action.
Use Emojis Sparingly: Emojis can add a visual element but should be used sparingly and appropriately.
Avoid Redundancy: Don’t just repeat the subject line; provide additional information or context.

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