Here are some tips for writing effective preheader text:
Complement the Subject Line: Ensure the preheader text adds value and complements the subject line. Keep it Short: Aim for around 40 to 100 characters. Longer texts may get cut off, especially on mobile devices. Include a Call to Action: Encourage the recipient to open the email with a compelling call to action. Use Emojis Sparingly: Emojis can add a visual element but should be used sparingly and appropriately. Avoid Redundancy: Donât just repeat the subject line; provide additional information or context.