Creating custom tracking URLs involves the following steps:
Choose a URL Builder: Use tools like Google’s Campaign URL Builder or other URL shortening services that offer tracking capabilities. Define Parameters: Add parameters such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content to the URL. Generate the URL: Combine the base URL with the defined parameters to generate a custom tracking URL. Embed in Email: Use the generated URL in your email campaign content.