Creating effective direct links involves several best practices:
Clear Call-to-Action (CTA): Ensure your direct link is accompanied by a clear and compelling CTA to encourage clicks. Relevance: The linked page should be highly relevant to the content of the email, providing value to the recipient. Tracking Parameters: Use UTM parameters to track the performance of your links. Mobile Optimization: Ensure that the linked page is optimized for mobile devices, as a significant portion of email opens occur on mobile.