Creating segmented email campaigns involves several steps:
Define Your Segments: Based on the criteria youâve chosen, create distinct donor segments. Tailor Your Message: Develop personalized content for each segment. This could involve different subject lines, body content, or calls to action. Test and Optimize: Use A/B testing to see which messages perform best for each segment. Continuously optimize based on your findings. Monitor Results: Track the performance of your segmented campaigns to ensure they are meeting your objectives.