Creating two versions for A/B Testing involves several key steps:
Identify the Variable: Decide what element you want to test. It could be the subject line, email design, content, personalization, or timing. Create Variations: Develop two versions of the email where only the chosen variable is different. For example, if you're testing subject lines, keep the email content the same but change the subject line. Segment Your Audience: Divide your email list into two equal segments. Ensure they are representative of your overall audience to get accurate results.