Email marketing goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Examples include:
- Boosting Open Rates: Increasing the percentage of recipients who open your emails. - Enhancing Click-Through Rates: Getting more recipients to click on links within your emails. - Improving Conversion Rates: Converting email recipients into paying customers or other desired actions. - Reducing Unsubscribe Rates: Minimizing the number of people who opt out of your email list.