Email marketing objectives are specific, measurable actions that align with your broader marketing goals. To define effective objectives, consider the following questions:
What do you want to achieve with your email campaigns? (e.g., increase open rates, click-through rates, or conversions) Who is your target audience? (e.g., segmenting your list based on demographics, behavior, or preferences) What type of content will resonate with your audience? (e.g., educational content, promotions, or product updates) How will you measure success? (e.g., using KPIs like open rates, click-through rates, conversion rates, and ROI)