To ensure your objectives are effective, they should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.
- Specific: Clear and well-defined. - Measurable: Quantifiable to track progress. - Achievable: Realistic and attainable. - Relevant: Aligned with broader business goals. - Time-bound: Set within a specific timeframe.
For example, instead of saying "increase sales," a SMART objective would be "increase sales by 20% over the next three months through targeted email campaigns."