To define the project scope in email marketing, follow these steps:
Identify Objectives: Start by understanding the primary goals of the campaign. Conduct Audience Research: Gather data on your target audience to tailor your content effectively. Develop a Content Plan: Decide on the type and frequency of emails to be sent. Set a Timeline: Create a project timeline that includes all phases from planning to post-campaign analysis. Budget Allocation: Determine the budget and allocate resources accordingly. Establish KPIs: Define the metrics that will measure the success of your campaign, such as open rates, click-through rates, and conversions.