Designing a CTA button involves several considerations:
Color: Choose a color that contrasts with the rest of your email but still aligns with your brand identity. Size: The button should be large enough to stand out but not so large that it overwhelms the rest of the email content. Text: Use concise, action-oriented text. Avoid lengthy phrases that can dilute the message. Placement: Place the CTA button in a prominent location, ideally above the fold, so that it’s immediately visible without scrolling.