How to Design Effective Call-to-Action (CTA) Buttons?
Color and Contrast: Use colors that stand out against the email background to draw attention. Size and Shape: Ensure the button is large enough to be easily clickable but not overwhelming. Text: Use action verbs and keep the text concise. Words like "Get Started" or "Claim Your Offer" are effective. Placement: Place your CTA buttons where they are easily visible, usually above the fold and at the end of the email.