Effective pop-ups should be visually appealing, concise, and offer something of value. Here are some key elements:
Clear Call to Action (CTA): Make sure your CTA is compelling and straightforward. Value Proposition: Offer something valuable, like a discount or free eBook, in exchange for the visitor’s email address. Minimal Form Fields: The fewer fields, the higher the conversion rate. Mobile Responsiveness: Ensure your pop-ups are optimized for mobile devices.