effective date

How to Determine the Best Effective Date?

Determining the best effective date involves a combination of data analysis and understanding your audience's behavior. Here are some steps to guide you:
Analyze Past Campaigns: Study the open and click-through rates of previous campaigns to identify patterns.
Understand Your Audience: Consider the daily routines and time zones of your target audience.
Test Different Times: Conduct A/B testing to experiment with different sending times and analyze the results.
Use Industry Benchmarks: Refer to industry studies that suggest optimal sending times for your specific type of business.

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