Determining the right budget for your email marketing campaigns involves a few key steps:
Analyze Past Performance: Look at historical data to understand what has worked and what hasn't. Set Clear Objectives: Define what you want to achieve with your campaigns, whether it's increased sales, brand awareness, or customer engagement. Consider Industry Benchmarks: Compare your spending with industry standards to ensure you are competitive. Allocate Funds Wisely: Divide your budget among different aspects such as content creation, design, and analytics.