How to Determine Your Optimal Email Marketing Window?
Determining the optimal email marketing window involves analyzing your audience and their behavior. Key factors include:
Time Zone: Consider the time zone of your target audience to ensure emails are sent at a convenient time. Behavioral Data: Use analytics from past campaigns to identify patterns in open and click rates at different times and days. Industry Norms: Different industries may have varying optimal times. For example, B2B emails might perform better during weekdays.