Here are several strategies to effectively minimize embedded content in your email campaigns:
Use Text-Based Content: Prioritize text-based content over images and videos. Text loads faster and is more likely to be read by recipients. Optimize Images: If images are necessary, ensure that they are optimized for the web by compressing their file sizes without compromising quality. Use appropriate formats like JPEG or PNG. Leverage Links: Instead of embedding videos or large images directly in the email, use hyperlinks to direct recipients to external sources where they can view the content. Utilize CSS: Use CSS for styling rather than embedding styles directly within the HTML. This approach helps to reduce the overall size of the email. Limit the Use of GIFs: Animated GIFs can be engaging but are often large in file size. Use them sparingly or replace them with static images.