Using minimal images doesn't mean your emails have to be devoid of visual appeal. Here are some strategies to make the most of a minimalistic design:
Strategic Placement: Place images where they will have the most impact, such as near your CTA or at the top of the email to immediately grab attention. High-Quality Images: When you do use images, ensure they are high-quality and relevant to the content to enhance the overall aesthetic without cluttering the email. Consistent Branding: Use images that align with your brand's color scheme and style to create a cohesive look and feel. Alt Text: Always include alt text for images to improve accessibility and ensure that your message is still conveyed even if the images don't load.