To make the most out of social CTAs, follow these best practices:
Placement Position social CTAs prominently in your email layout. They can be placed at the top, within the body, or at the bottom of the email. Ensure they are easily accessible and visually distinct.
Design Use visually appealing buttons and icons to draw attention to your social CTAs. Consistent branding and appropriate color schemes can make these CTAs more inviting.
Clear Messaging Ensure the message is clear and concise. Phrases like "Follow Us on Facebook" or "Share on Twitter" leave no room for confusion and clearly convey the action you want the recipient to take.
Incentives Offer incentives for social engagement. This could be in the form of exclusive content, discounts, or entries into a contest. Incentives can significantly increase the likelihood of users clicking on your social CTAs.