How to Ensure Compliance with Laws and Regulations?
Compliance with email marketing laws such as the CAN-SPAM Act in the US and GDPR in the EU is crucial. Here are some key points:
1. Consent: Always obtain consent from recipients before sending commercial messages. 2. Identification: Clearly identify the sender and include a valid postal address. 3. Unsubscribe Option: Provide an easy way for recipients to opt-out of future emails. 4. Honest Subject Lines: Do not use misleading subject lines.