Double Opt-In A double opt-in process requires subscribers to confirm their email address, ensuring that your list consists of people genuinely interested in your content. This reduces the chances of fake or incorrect email addresses.
Regularly Clean Your List Remove inactive or unengaged subscribers periodically to maintain a high-quality list. This can improve your open and click-through rates and reduce the risk of your emails being marked as spam.
Segment Your List Segmenting your email list allows you to send more personalized and relevant content to different groups within your audience. Segmentation can be based on factors like demographics, past behavior, or purchase history.