To avoid overlooking links and ensure they are effective, consider the following best practices:
Test Links: Always test links before sending out your email to ensure they work correctly. Use Clear CTAs: Make sure your links are tied to clear, compelling call-to-actions that guide the reader on what to do next. Track Performance: Use tracking tools like UTM parameters or your email service provider’s analytics to measure the performance of your links. Optimize for Mobile: Ensure that your links and CTAs are easily clickable on mobile devices. Limit Number of Links: Focus on including only the most important links to avoid overwhelming the recipient.