Clarity and conciseness are critical in email marketing. Here are some tips to achieve this:
Keep it short: Aim for brevity. Avoid long paragraphs and get to the point quickly. Use bullet points: Break up text with bullet points to make it easier to scan. Write in plain language: Avoid jargon and complicated words. Write as if you’re speaking to a friend. Focus on one main idea: Each email should have a single, clear purpose to avoid confusing the reader.