Once you've shortlisted plugins based on features, it's time to evaluate their performance. Start by checking user reviews and ratings. These can provide insights into the plugin's reliability and ease of use. You can also look for case studies or testimonials from other businesses in your industry.
Consider the plugin's customer support. If you run into issues, responsive and knowledgeable support can save you a lot of time and frustration. Finally, check if the plugin offers a free trial or a demo. This allows you to test its features and usability before committing.