Handling unsubscribes and bounces efficiently is crucial for maintaining a clean email list. Here’s how you can manage these:
1. Unsubscribes: Create a field in the Customer table to track subscription status. When a customer unsubscribes, update this field and ensure they are excluded from future campaigns. 2. Bounces: Track hard and soft bounces in the Interaction table. For hard bounces, update the customer's email status to 'Invalid'. For soft bounces, you might want to implement a retry mechanism.