To identify a trusted authority in email marketing, consider the following criteria:
Experience: Look for individuals or organizations with a long track record of success in the field. Reputation: Check for positive reviews, testimonials, and endorsements from other industry professionals. Content Quality: Evaluate the quality and relevance of the content they produce, such as blog posts, ebooks, and videos. Engagement: Observe their level of engagement with their audience through social media, forums, and other platforms. Certifications and Awards: Consider any certifications, awards, or recognitions they have received within the industry.