Identifying engagement segments involves analyzing various metrics and behaviors. Here are a few methods:
Open Rates: Measure how often subscribers are opening your emails. High open rates usually indicate high interest. Click-Through Rates: Determine how frequently subscribers click on links within your emails. This can help identify highly engaged users. Conversion Rates: Track how many subscribers take desired actions (e.g., making a purchase) after interacting with your emails. Behavioral Data: Use data from your website or app to see how email subscribers are interacting with your other digital properties.