How to Identify Informational Keywords for Email Marketing?
Identifying the right informational keywords involves a few steps:
Keyword Research Tools: Utilize tools like Google Keyword Planner, SEMrush, and Ahrefs to find keywords that people are searching for in your niche. Customer Feedback: Pay attention to the questions and concerns raised by your customers in surveys, social media, and customer service interactions. Competitor Analysis: Look at the type of content your competitors are creating and the keywords they are targeting.