Identifying key touchpoints involves analyzing the entire customer journey from the moment a subscriber signs up to when they make a purchase or even unsubscribe. Here are some steps to help you identify these touchpoints:
1. Subscriber Sign-Up: The initial interaction when a user opts in to receive your emails. This touchpoint includes the sign-up form and the welcome email. 2. Welcome Emails: The series of emails that introduce your brand and set the tone for future communications. 3. Promotional Emails: Regular emails that offer discounts, special offers, or new product announcements. 4. Transactional Emails: Emails triggered by specific actions, such as purchase confirmations, shipping updates, or password resets. 5. Re-engagement Emails: Emails aimed at reactivating inactive subscribers and encouraging them to re-engage with your brand.