identify touchpoints

How to Identify Key Touchpoints?

Identifying key touchpoints involves analyzing the entire customer journey from the moment a subscriber signs up to when they make a purchase or even unsubscribe. Here are some steps to help you identify these touchpoints:
1. Subscriber Sign-Up: The initial interaction when a user opts in to receive your emails. This touchpoint includes the sign-up form and the welcome email.
2. Welcome Emails: The series of emails that introduce your brand and set the tone for future communications.
3. Promotional Emails: Regular emails that offer discounts, special offers, or new product announcements.
4. Transactional Emails: Emails triggered by specific actions, such as purchase confirmations, shipping updates, or password resets.
5. Re-engagement Emails: Emails aimed at reactivating inactive subscribers and encouraging them to re-engage with your brand.

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