message fatigue

How to Identify Message Fatigue?

Identifying message fatigue involves monitoring several key performance indicators (KPIs), such as:
Open Rates: A consistent decline in open rates may indicate fatigue.
Click-Through Rates (CTR): Lower CTRs suggest that recipients are not engaging with the content.
Unsubscribe Rates: A spike in the number of unsubscribes can be a clear sign of fatigue.
Spam Complaints: Increased reports of emails being marked as spam.

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