mis segmentation

How to Identify Mis Segmentation?

You can identify mis segmentation by monitoring several key metrics:
- Low Open Rates: If your open rates are consistently low, it might indicate that your emails are not reaching the right audience.
- High Unsubscribe Rates: A high number of unsubscribes can suggest that your content is not relevant to your subscribers.
- Low Click-Through Rates (CTR): If your CTR is low, your content might not be appealing to the segmented list.
- Poor Conversion Rates: Low conversion rates might mean that you are not reaching the right audience with your offers.

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