overfitting

How to Identify Overfitting in Email Marketing?

Several indicators can help identify overfitting in email marketing:
1. Performance Metrics: A significant drop in key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
2. A/B Testing: Consistently poor performance in A/B tests compared to historical data.
3. Customer Feedback: Negative feedback or low engagement from subscribers can also be a sign of overfitting.

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