Identifying your targeted audience involves several steps:
Analyze Your Existing Data: Use data from your CRM, website analytics, and past email campaigns to understand who is engaging with your brand. Create Buyer Personas: Develop detailed profiles of your ideal customers based on characteristics like age, gender, location, income, and interests. Segment Your Audience: Divide your email list into smaller groups based on specific criteria such as purchase behavior, engagement level, or demographic information. Use Surveys and Feedback: Collect feedback directly from your audience to understand their preferences and pain points.