If you decide to take a break, here’s how you can do it effectively:
1. Segment Your List: Identify the group of subscribers who might benefit the most from a break. This could be those who show signs of fatigue, like lower open and click-through rates. 2. Communicate Transparently: Inform your subscribers about the break. Send a final email explaining that you’ll be pausing communications and what they can expect when you return. 3. Set a Time Frame: Clearly define how long the break will be. It could be a few weeks to a couple of months, depending on your analysis. 4. Monitor Metrics: During the break, keep an eye on your engagement metrics. This will help you understand if the break is having the desired effect.