To effectively implement a secondary CTA, consider the following tips:
Placement: The secondary CTA should be placed in a less prominent location than the primary CTA, such as in the footer or sidebar of the email. Relevance: Ensure that the secondary CTA is relevant to the email content and provides additional value to the recipient. Design: Use distinct design elements to differentiate the secondary CTA from the primary one. This can include different colors, fonts, or button styles. Clarity: Make sure the secondary CTA is clear and concise, so the recipient understands what action they are being asked to take.