To use bold text effectively, follow these best practices:
Use Sparingly: Overusing bold text can reduce its impact and make your email look cluttered. Combine with Other Formatting: Use bold text in conjunction with other formatting options like italics or colored text for better emphasis. Maintain Consistency: Ensure that your use of bold text aligns with your brand's style guide. Test Different Formats: Conduct A/B tests to see which bold text strategies work best for your audience.