How to Implement SSO in Your Email Marketing Strategy?
Implementing SSO involves several steps:
Choose an Identity Provider (IdP): Select a reliable IdP that supports the protocols required by your email marketing platform. Configure the IdP: Set up user directories, access policies, and other configurations. Integrate with Email Marketing Platform: Follow the platform's guidelines to integrate SSO. This often involves adding SAML or OAuth configurations. Test and Deploy: Conduct thorough testing to ensure seamless integration and roll out to your user base.