Implementing vertical orientation involves several steps:
Identify Your Target Audience: Research and define the specific industry or market segment you want to target. Segment Your Email List: Use segmentation techniques to divide your email list into different verticals based on industry, interests, or demographics. Create Tailored Content: Develop content that addresses the unique needs and pain points of each vertical. This could include industry-specific news, tips, case studies, and product recommendations. Optimize Design: Ensure your email design is optimized for vertical orientation by using appropriate images, layout, and call-to-action buttons that align with the preferences of your target audience. Test and Refine: Continuously test and analyze your email campaigns to identify what works best for each vertical and make necessary adjustments.