Here are some best practices to improve and maintain a high sender reputation:
1. Keep Your Email List Clean
Regularly
clean your email list to remove inactive or invalid email addresses. Use double opt-in methods to ensure subscribers genuinely want to receive your emails.
2. Send Relevant Content
Create and send content that is valuable and relevant to your subscribers. This will help improve engagement rates, which in turn boosts your sender reputation.
3. Monitor Bounce Rates
High bounce rates are a red flag. Ensure that you are sending emails to valid addresses. Employ tools and services that can help you verify email addresses before sending.
4. Segment Your Audience
Segment your email list to send more targeted and personalized emails. This increases engagement and reduces the risk of spam complaints.
5. Consistent Sending Patterns
Avoid sudden spikes in email volume. Maintain a consistent sending schedule to avoid raising any red flags with ISPs.
6. Authenticate Your Emails
Use email authentication protocols like
DKIM, SPF, and
DMARC to prove that your emails are legitimate and not spoofed.
7. Monitor Feedback Loops
Sign up for feedback loops offered by ISPs to get notifications when recipients mark your emails as spam. This allows you to take corrective actions promptly.