To improve conversion rates, consider these strategies:
Clear Value Proposition: Make sure the value of your offer is immediately clear. Effective Landing Pages: Ensure that the landing page matches the email content and is optimized for conversion. Follow-Up Emails: Use follow-up emails to nudge recipients who did not convert initially. Urgency and Scarcity: Create a sense of urgency or scarcity to encourage immediate action. Trust Signals: Include testimonials, reviews, or security badges to build trust.