Improving your CES involves optimizing various aspects of your email marketing strategy. Here are some actionable steps:
Segment Your Audience: Tailor your emails to specific segments to make your content more relevant. Personalize Content: Use recipient names and personalized offers to make your emails more engaging. Optimize Send Times: Analyze when your audience is most likely to engage with your emails and schedule your campaigns accordingly. A/B Testing: Test different subject lines, email designs, and calls-to-action to see what resonates most with your audience. Interactive Elements: Incorporate interactive elements like polls or quizzes to increase engagement.