Improving engagement time involves several strategies:
Segment Your Audience: Send targeted emails to specific groups based on their interests and behaviors. Optimize for Mobile: Ensure your emails are mobile-friendly as a significant portion of users read emails on their phones. Use Interactive Content: Add elements like surveys, polls, and videos to make your emails more engaging. A/B Testing: Experiment with different subject lines, content, and designs to see what resonates best with your audience.