Here are some steps to effectively initiate the scan:
Data Collection: Gather all relevant data from your email marketing campaigns, including open rates, click-through rates, and bounce rates. Analyze Metrics: Use analytical tools to interpret the data and identify any irregularities or trends. Content Review: Examine the content of your emails to ensure it is engaging, relevant, and free of spammy elements. Technical Assessment: Check technical aspects such as email authentication protocols (SPF, DKIM, DMARC) and ensure they are correctly implemented. Feedback Loop: Incorporate feedback from recipients and use it to make necessary adjustments to your campaigns.