How to Integrate Matching Gift Information in Emails?
Here are some effective ways to incorporate matching gift information into your email marketing campaigns:
Personalized Emails: Use a segmentation strategy to send personalized emails to donors who work for companies with matching gift programs. Automated Follow-Up: After a donation is made, send an automated follow-up email containing information about matching gifts and how to apply. Highlight Success Stories: Share stories of other donors who have successfully doubled their impact through matching gifts. Include a Matching Gift Search Tool: Embed a matching gift search tool in your emails to allow donors to easily check if their employer offers a matching gift program.