Here are some strategies to integrate PPC with your email marketing efforts:
Retargeting: Use PPC to retarget users who have previously visited your site but didn’t convert. You can then follow up with targeted emails. Lead Generation: Create PPC ads to attract new subscribers by offering special deals, free resources, or exclusive content in exchange for their email addresses. Cross-Promotions: Promote your email newsletter in your PPC ads to increase your subscriber base. Seasonal Campaigns: Use PPC to boost your seasonal email campaigns for holidays, sales, and special events, making sure your promotions reach a broader audience.